The Greatest Guide To Johnnie Walker Blue Label Ultra
Inside our quest to the lightest bottle feasible, we took our eyesight into a team of pro glassmakers. Discovering styles and glassblowing tactics to minimise glass usage devoid of compromising toughness.
This new, light-weight bottle is usually a factor of exquisite attractiveness; but additional importantly, it demonstrates what can be done when it comes to lightweighting glass. We will proceed making use of these learnings across our assortment, using a lot more progressive strides as we look to the future of Scotch.”
Johnnie Walker’s five years of investigate and growth have intended the knowledge obtained is being utilized through the array of Diageo products.
At just 180g with no closure, the Johnnie Walker Blue Label Ultra bottle continues to be designed by adopting a test-and-find out design, building and exploring without having limitation and imagining what the way forward for light-weight luxurious packaging could bring.
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From peaty whisky to fruity whisky, lean on our qualified insights to find out the complete wide variety and character of different whisky flavours.
Together with exterior glass makers, the brand name rethought all elements of how the bottle is designed, built and transported: from hand-blowing the glass, to utilizing a teardrop shape which, for The 1st time ever, intended reforming the iconic Johnnie Walker sq. bottle.
Johnnie Walker Blue Label Ultra will be the brand name’s lightest 70cl Scotch whisky glass bottle thus far and also to the ideal of your manufacturer’s knowledge and study, the entire world’s lightest 70cl Scotch whisky glass bottle2 . The design will take bold strides and dares to experiment using a recognised paradigm of luxury.
Liquid Mild enveloped guests inside a mesmerizing interaction of sunshine and shadow, with relocating mild passing via glass forms and projecting exquisite styles onto white partitions.
Nonetheless, the technological know-how doesn't nevertheless exist to roll out the Ultra bottle forever. Diageo hopes this will change, and has currently been granted a patent to continue growth.
The technological challenges that lightweighting presents led us to incorporate numerous layout and generation requirements that we couldn't have envisaged Firstly of our journey; within the requirement of the tear fall form which We have now moulded to continue to mimic the long-lasting sq. sort of Johnnie Walker bottles, to your addition of the protective cage to allow for the round base, and the hand-making and filling of each and every individual bottle to avoid damages in output.
With much less than 888 bottles produced globally, each bottle is separately numbered and introduced in a very luxurious collector’s situation.
“In lieu of hold this new expertise close to our upper body, we’re excited to be offering a royalty-absolutely free licence to our granted UK patent to the globe.
The expose of Johnnie Walker Blue Label Ultra alerts the brand’s commitment to innovation, with hopes that the ground-breaking design and style could inspire the more magnificent, lightweight, and minimal-carbon whisky bottles of tomorrow.
Yes—this collectible version is usually purchased on the web and delivered securely to the door with signature confirmation.
That endeavor fell to Diageo’s international style and design director Jeremy Lindley. Strength and security ended up Lindley’s priorities, but function needed to comply with variety. Following Finding out which the Normally strongest shape for glass would be the teardrop—The form it The natural way assumes when liquid—Lindley and his group created a teardrop with square sides, in a very nod into the classic Johnnie Walker silhouette.
Johnnie Walker got down to advance the spirits marketplace by experimenting with lightweight glass for its luxurious whiskies, motivated from the development toward 'delicate' rather then 'significant' luxury. The end result was the Johnnie Walker Blue Label Ultra bottle, weighing just 180g with no johnnie walker blue label ultra closure.